Every business advisor I’ve ever talked to has said the same thing: It’s important to position yourself as an expert in one particular area. That’s the route to fame and fortune, and to establishing yourself or your firm as unique. But what if you want to design lots of things? In this session, we'll discuss what it takes to be a generalist — and the challenges and joys that come with that.
AIGA Medalist Alexander Isley founded his design firm in 1988. His distinctive, editorially driven work combines text, imagery, and physical structure in compelling ways.
Alex and his team have created award-winning identity, communication, environmental, interactive, and publication design programs for clients including The Rock and Roll Hall of Fame, Museum of the Moving Image, Nickelodeon, Giorgio Armani, The National Endowment for the Arts, The Smithsonian Institution, Bobby Flay, Design Within Reach, Steelcase, Waterstone’s Booksellers, The Amsterdam Tulip Museum, Brooklyn Academy of Music, Sotheby’s, David Byrne, and Highlights for Children.
Alex is a member of AGI. He works out of a barn in Connecticut.